With Social Media usage burgeoning, brands are increasingly aware of its importance to their operations and marketing. One of the key challenges companies face is understanding how to gain an overview of the Social Media activity relating to them. With thousands or even millions of messages a day, how do you understand trends, sentiment and volume at a glance?
Our solution for Nokia, developed in collaboration with 1000 Heads Social Media agency, provides a real time digital dashboard of Social media activity, allowing Nokia's marketing teams to understand how the global market is reacting to product releases and announcements both from Nokia and their competitors.
The solution presents information in an easy to understand format across a six screen video wall, utilising the realtime charting capabilities of Scala to full effect. The video wall was designed to be easily moved, utilising a custom designed aluminium freestanding mounting system to allow re-location between departments.
If you'd like to know more about how we could create a digital dashboard for your business, why not drop us a line?
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