Pixel Inspiration was formed by four digital marketing experts with backgrounds in advertising, marketing, managed services and technical consulting. Established on the belief that the emerging digital signage industry was too focussed on hardware and not enough attention was paid to the ultimate target - The Audience. Our starting point was content. At the time of our formation, most digital signage projects were simply repurposing existing TV advertising, without regard for the unique characteristics of digital signage as a new marketing channel. We believed that the content needed to be created specifically for the environment within which it was to be shown, taking into account the characteristics of the intended audience and what they were likely to be engaged in at the time. Based on this intuitive belief, we began to explore more formal aspects of content and how its make up impacted on the psychology of the audience. We partnered with a leading Consumer Psychology Department to provide academic underpinnings to our work and provide a scientific basis for our creative design and production services. We now work with some of the UK's leading brands and have formed high quality relationships with many of the hardware and software providers of digital signage. We retain our independence, however, in the belief that it is only through a thorough understanding of the market that we can provide a truly effective solution to each client’s requirements.