News 2009

Pixel Inspiration install ambient branding for Lancôme at Selfridges London - (01/05/09)

Pixel Inspiration delivers content rich digital display installation at retail Mecca.

Pixel Inspiration, the digital signage agency, today announced the completion of a multi-screen digital display installation for perfume and cosmetics giant Lancôme, within its premier UK retail location at Selfridges, London.

Within the Lancôme counter, Pixel installed two large LED displays; one 3m² in banner format flush mounted against a wall, the second a four sided 10m² wraparound display installed to a supporting column of the building with sightlines to both main entrances. Pixel also integrated LED lighting into a 'play table' within the counter allowing it to be illuminated in synch with the content being played on the displays.

Pixel's content studio designed and produced the content for the displays in conjunction with Lancôme's visual merchandising team. Content is updated in line with key product promotions creating an integrated, vibrant and contemporary ambient branding experience, which is already having a positive impact on sales.

Kerry MacNaughton, Merchandising Director for L'Oreal Luxury Products Division, commented: "Selfridges is the premier retail location for Lancôme in the UK and an important showcase for our products.

"Pixel Inspiration has designed and installed a range of digital displays and content which has enabled us to leverage our branding in-store in a way which actually enhances the retail experience for our customers. As a result we're already beginning to see a return on our investment in the form of a positive uplift in sales."

Frank Emerson, Managing Director, Pixel Inspiration, added: "The success of the Selfridge's installation demonstrates how using digital display technology for ambient branding can deliver an equal, if not better return than simply using digital signage to blast customers with adverts and promotions.

"Lancôme clearly understands this dynamic and has allowed us to work within its brand guidelines to design a high-spec installation and range of content which creates an exciting ambient branding experience."