News 2009

Manchester Central gets digital upgrade with flexible branding installation from Pixel Inspiration - (06/01/09)

Pixel Inspiration, the digital signage agency, has completed the installation of a digital signage based flexible branding system in the International conference and exhibition centre Manchester Central.

The flexible branding systems features six optical front projection Supernova screens positioned above the main reception, seamlessly connected to create an image span of over 9 meters.

The installation enables Manchester Central to offer advertisers and exhibitors high-impact flexible branding packages, using digital animated content to grab the attention of thousands of visitors and delegates as they enter the conference centre.

The flexible branding system also allows the conference centre to update the content shown on the screens at the click of the mouse, so that animated branding and advertising can be displayed to compliment each event, or to promote its own facilities.

Pixel selected Scala's InfoChannel software suite to streamline the management and broadcast of content and provide flexible, high performance playback across the multi-region, high resolution displays.

Nikk Smith, Technical Director at Pixel Inspiration, added:

"From brands and advertisers conferences and exhibitions are all about standing out from the competition and catching the audiences attention. The integrated Supernova screens create a high-impact display area on which full animated audio visual content can be broadcast, so that Manchester Central can easily control what content is displayed and when."