News 2005

Pixel Produce Manchester Airport Bus and Check-in Screen Content - (07/09/05)

Manchester Airport has commissioned Pixel Inspiration to design and produce content for its shuttle services between long stay parking and its terminals.

Each bus has been equipped with two DVD based LCD screens. The content itself will act as an introduction to passengers, informing them of key information regarding the airport's facilities and locations.

In addition, content to be displayed on the Airport's check-in desks will be created to help reduce wait times by informing passengers of common requirements for check-in and security, such as the need for passports and removal of metal items from pockets.

Pixel's Creative Director, Darren Thomason, comments "We're delighted to have been commissioned to develop this content. The Airport recognise that the primary aim of this brief is to convey key messages to their audience as quickly and efficiently as possible. Our work understanding the psychological aspects of content for digital screens provides reassurance to clients that their messages won't be lost in a quagmire of activity".