News 2008

Thomas Cook selects Pixel Inspiration for nationwide digital signage rollout - (21/11/08)

Pixel Inspiration, the digital signage agency, has been selected by Thomas Cook to rollout out an in-window digital signage network across over 80 of the travel agent's prime UK retail locations.

Pixel will be installing the latest Sanyo LCD displays, featuring sunlight readable Transflective screen technology in an additional 67 Thomas Cook locations, following a three month pilot across 15 outlets including Marble Arch, Birmingham Bullring and Bluewater.

The digital displays communicate up to the minute travel, holiday and foreign exchange offers, late deals on flights and cruises as well as information on holiday essentials such as travel insurance and car hire.

Although static printed or hand written material is widely used by the travel industry, it is far from immediate, requiring numerous processes to be completed before the information is finally in the public view.

Pixel's digital signage solution enables Thomas Cook to update the information across its UK store windows instantaneously, offering customers the latest prices and holiday information the minute it becomes available. The content itself is managed by Thomas Cook's head office teams and then approved or amended by each store manager, localising the content for their own market.

Pixel Inspiration provided the end-to-end solution on behalf of Thomas Cook, including hardware, software, configuration, content, installation and support. The network represents one of the most significant of its kind by a UK travel agent.

Simon Robinson, Executive Director of Distribution, Thomas Cook, commented: "Consumers habitually use the internet to research holidays and seek out the latest and most competitive prices, therefore it's imperative that the information we display in store is up to the minute accurate.

"Pixel Inspiration developed a compete solution, which not only facilitates this process, but also promotes awareness across the broad range of additional services that we offer."

Nikk Smith, Technical Director, Pixel Inspiration, added: "In a sector such as travel, where time sensitive information is a business imperative, Digital Signage provides a valuable and timely channel for getting that information in front of customers.

"Thomas Cook clearly understands the utility of Digital Signage and following a successful pilot has selected Pixel to develop and install its national rollout, which we look forward to implementing over the coming months."