News 2006

VW Communicate with Customers & Workshop Staff using Digital Signs - (01/08/06)

Pixel Inspiration have installed a digital signage network into Sidlow VW to provide customer and staff communications.

The system, consisting of several front of house screens and a large format display in the busy workshop is managed using Pixel's web based Content Management System. The content includes product and service marketing together with individual and group productivity, staff notices and imagery. The content, designed by Pixel to adhere to VW's brand guidelines is managed by three team members, each taking responsibility for a different content area.

Initial reaction to the system has been extremely positive with staff and customers.

Nikk Smith, Pixel's Technical Director says "In the past, this sort of internal communication would have only been possible using very basic LED ticker displays. With the advancement of digital signage technologies, in particular their ability to integrate externally managed content and data this sort of corporate communication is now within reach of just about any organisation.

VW use our newly released Content Management System that provides staff members with web based access to manage all their content, which is then consumed by the high definition media templates to give seamless presentation of text and motion graphics."