News 2008

Boost for Interactive Store Window as Marketing Innovation Group and Pixel Inspirations join forces - (29/05/08)

Customer retail interaction specialists, The Marketing Innovation Group (MIG) and Pixel Inspiration, have formed a strategic partnership to deliver an Interactive Store Window (ISW) solution for high-street retailers.The partnership enables retailers to create highly interactive in-store marketing and promotional campaigns, or even turn their entire shop window in to a giant multimedia interactive experience for passers-by.

The patent pending solution allows dynamic digital messaging to be integrated in to the projected images enabling video, broadcast and web information to be delivered to the screens via the internet.

Initial trials of the ISW have demonstrated uplift in footfall to retailers by as much as 40 per cent (converting passers by to in-store shoppers).

Frank Emerson CEO of Pixel Inspirations said:

"Retailers are increasingly switching on to the benefits that digital signage can deliver. The Interactive Store Window and the layer of digital interactivity that MIG brings, takes signage up several levels, providing customers and potential customers with an extremely engaging experience."

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