News 2008

BB's Coffee and Muffins selects Pixel Inspiration for digital signage trial at Westfield Centre London - (30/10/08)

BB's Coffee & Muffins, the UK's largest shopping centre café operator, has selected Pixel Inspiration, the digital signage agency, to trial a digital signage solution at its latest outlet in the Westfield Centre, London.

The installation consists of three Planar iS40 integrated digital signs positioned above the counter, enabling BB's to easily update menus, meal deals and pricing either centrally or locally at the click of a mouse.

The screens display full menu information alongside special meal deals and promotions, which rotate throughout the day to coincide with specific meal times. Because each screen can operate independently, customers are also exposed to a much wider product range than is possible using static screens.

Michele Young, Retail & Brands Director, BB's Coffee & Muffins, commented: "Our BB's cafés are renowned for offering a wide range of quality food products at affordable prices and it is important for us to be able to present details of our extensive menu and meal deals in a way which engages and appeals to our customers".

"The digital signage solution from Pixel does just that, displaying menu options and promotions relevant to the specific time of day and we are monitoring the impact of this trial to determine applicability in other cafés ."

Nikk Smith, Technical Director, Pixel Inspiration, added: "Scheduling content enables BB's to display menu items and promotions to appear throughout the day, stimulating impulse purchases which might not have previously been considered. BBs also have the flexibility to control the menu visibility from a central location, which means they can be sure certain promotions are being advertised to customers."