Clarks is a successful British brand synonymous with quality and expertise. We were challenged by the company to find a way of allowing kids to give potential new shoes a good workout before purchase. Our solution was the Magic Mirror, a motion-controlled interactive screen that appears to be a mirror unless content is being shown. When a child walks in front of the ‘mirror’ either Jack or Daisy appears and mimics their actions. This not only provides entertainment for the kids but gives staff a sneaky way to get their younger customers to try out the footwear.

We also installed two 42” screens at key points to show a range of ambient brand messaging and videos. Store staff are able to select the playlist of content appropriate for the customer demographic through the use of a simple keypad. Like to know more about this or any of our other installations? Just click the button below.

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