In 2013, Debenhams, one of the UK’s leading department store retail chains, approached Pixel to provide digital menu boards for their newly refurbished head office restaurant. During the refurbishment, we fitted 24 screens, positioned above the service counters and housed in custom-made frames.

These screens use a central database managed by the client to automatically populate dynamic templates with images, prices, dish names and descriptions. This dynamism allows the screens to auto-switch its content based on a series of rules and for dishes on offer to be changed quickly and simply. Debenhams were so impressed with the installation that they came back to us when their flagship store on London’s Oxford Street was undergoing a facelift.

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