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Audience Tracking

Digital Advertising Audience Tracking

One of the constant headaches facing media buyers is achieving metrics to justify spend and ROI for digital advertising and signage in general.

Very recently several companies have pioneered the ability to count the audience impressions for a digital sign.

The latest Person Counter technology not only counts viewers, but also registers the facial geometry of the audience, recording their actions for later assessment. The device allows:

  • Counting many people at the same time, covering up to 10 metres depth from the display
  • Discerning the hotspots for content
  • Control of communication media based on an audience's reaction

Why not contact us today to arrange a demonstration of this exciting new technology for marketing?