Pixel Inspiration - News - Manchester Airport Select Pixel to Produce Content for Flexible Branding


	(02/01/07) Pixel Selected to Supply Content for Manchester Airport's Flexible Branding Project Manchester Airport, UK's largest regional airport have selected Pixel Inspiration to be the sole provider of content for their new flexible branding system. Flexible branding uses large format digital screens above check in desks in place of the more traditional fixed brading typified by light boxes and fixed panels. The advantages of a flexible, digital approach mean that utilisation of existing check-in facilities across the 3 terminals is maximised, whilst the digital screens also provide an excellent focal point and huge opportunities to communicate with passengers.
	Pixel were selected because of their knowledge and experience in the design and creation of content for out of home media and digital signage, coupled with their previous experience working with the Airport's marketing team in the delivery of digital customer information messaging. Barry Bugg, Pixel's MD comments "We're delighted to have been selected to work on this world leading project and look forward to working with Manchester Airport and its partners to produce some stunning, effective content that will be seen by over 19 million passengers a year."