At Pixel, we want to know that our screens and content are having a tangible and desired effect. Yes, we’ll make you look good but you want results, whether that’s an increase in sales or a reduction in risky work behaviours. That’s why we launched the Pixel Lab. Essentially, we’re trying to change behaviour. And that requires an understanding of how people can be compelled to act in certain ways.

The Pixel Lab team studies, reads and tests all manner of ideas, theories and beliefs from the realms of visual, consumer and communication psychology. Our findings are then applied to all that we do, from content creation to the positioning of screens (the ‘angle of the dangle’ is an often underestimated factor in screen installations). Our team also undertakes research projects for clients who are interested in understanding the impact of their current network.

Research

From The Lab
22/11/2017

The latest on assertive language in advertising

The main challenge faced by marketers is to get people to buy what they are…
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From The Lab
04/11/2017

Does the distance from an advert affect its impact?

Read distances. Mention this in a room full of digital signage marketers and watch the…
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From The Lab
01/10/2017

Why you cant trust colour psychology, according to psychology.

Colour psychology, a subjective yet intriguing area of psychology. There are guidelines in the marketing…
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