From the outset of our company's journey, we have fervently believed that content for digital signage is the key to success or failure of the medium. Yes, the technology is also important, but millions of pounds of R&D and investment is ploughed into this aspect of the market on a yearly basis by the companies hoping to sell you their screens or software. Few people invest significant time understanding the medium and, more importantly, the audience that it addresses. Content is your interface with your customers or stakeholders. Get it wrong and, at best, you have an impressive big screen that nobody pays attention to. At worst, you risk de-valuing a valuable new communications channel in your business. Early on in our business we teamed up with one of the world's leading visual consumer psychology experts to try and discover some broad conventions that should be adhered to when designing and producing content for digital signage. You can read the resulting report by downloading a copy here. We continue to strive for excellence in content and will publish presentations and research on a regular basis. We also provide specific research services for clients, from existing content measurement and assessment to brand efficacy and testing. Why not contact us to discuss your potential requirements?