In 2016, TK Maxx awarded Pixel the 3 year contract to supply, install and manage the digital signage in all of their stores through a rolling programme of installations across the UK and Europe. The typical solution inside a TK Maxx store includes a 3 screen Samsung UD46 based panorama behind the cash desk, which we integrated with the existing QMatic call forward system so that messages from the Qmatic controller are shown on the panoramic display, ensuring that the audience’s eyes are always paying attention to the content.

In addition to the call forward panorama, selected stores receive a 75” ultra-high brightness display in their window. This is installed on either a custom made floor-standing trolley or on a suitable wall, using the unique Peerless articulating mount for large format displays. Flagship stores, including their recent Vienna opening, received even more specialist digital treatments, with the Austrian example having a twelve square metre 4mm pitch LED display, installed into a corner window at first floor level and acting as a beacon of light to attract attention.

In addition to the supply of the physical solution, we’ve also been working with TK Maxx’s content teams to implement the digital content executions, applying our experience in the field and unique psychological insights to help lift static point of sale into the digital dimension.

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