Bringing to life logos, typography and characters
Our studio team includes a number of character animators who work alongside some of our best-known clients to bring their brand assets, characters and even fonts to life.
Sometimes, the animation projects we work on will be a simple case of making a piece of text move in an eye-catching way, other times we create a whole library of bespoke animated shorts, exploring the use of a brand logo to showcase key characteristics of the brand’s personality. Pixel’s expert team has the skills and tools required to take on any animation project.
Good animation serves two primary purposes in a digital signage context, creating motion – which helps draw attention – and producing an emotive response – which makes communication more memorable. Understanding the unique approaches required to achieve both these goals is key to crafting animation that is efficient in impacting viewer behaviours.
One of our favourite animation jobs of late was in the creation of a series of content loops for some shelf edge digital displays at Lego in the Trafford Centre. You can see the results in the video below.