Ashtons
Simple and effective digital window displays
For 30 years Ashtons has been a main player in the Hertfordshire property market.
the challenge
The company wanted to enliven its newly refurbished branches using digital technology to promote key properties to passers by. The technology needed to be easy to update, to allow any staff member to add and manage the content across the various channels.
Our Approach
We used a variety of display technologies, including ultra-narrow bezel video walls for an internal display that faces directly at the pedestrian walkway, and ultra-high brightness displays for those positioned directly in the sunlight. A consistent presentation format was developed, that allows each branch to maintain their own content using a web-based user interface coupled with high quality animated templates.
As an additional feature, we also integrated a live TV stream, to allow staff to quickly change the use of the video wall display to entertain their customers during events such as Wimbledon.
The Outcome
The newly refurbished branches now feature the latest in digital display technology, coupled with simple and intuitive content management,enabling them to showcase their newest and most prestigious properties to the town-centre audience.
