From The Lab
21/04/2018

The Decoy Effect

Also known as the attraction effect or the asymmetric dominance effect, this principle in marketing…
Read More
From The Lab
12/02/2018

The Information Overload Phenomenon

In recent years, the digital signage industry has been going from strength to strength as…
Read More
From The Lab
27/01/2018

The presence of price in advertising

Here at Pixel, we like to keep up to date with the latest psychological research,…
Read More
From The Lab
22/11/2017

The latest on assertive language in advertising

The main challenge faced by marketers is to get people to buy what they are…
Read More
From The Lab
04/11/2017

Does the distance from an advert affect its impact?

Read distances. Mention this in a room full of digital signage marketers and watch the…
Read More
From The Lab
01/10/2017

Why you cant trust colour psychology, according to psychology.

Colour psychology, a subjective yet intriguing area of psychology. There are guidelines in the marketing…
Read More
From The Lab
03/08/2017

Your advert is looking the wrong way!

We recently found ourselves at an intriguing conference where some of the best consumer psychology…
Read More
Digital menu boards
From The Lab
08/05/2017

A la Carte Digital Menu Boards

Speed matters in the world of quick service restaurants. People expect their meals to be…
Read More
retail research
From The Lab
24/04/2017

Research Spotlight: Wikipedia donation drive

The below is a screen-shot (click to enlarge) I took the other day while doing…
Read More