Estate agent group Foxtons approached Pixel, looking for a SCALA partner with the expertise to conceptualise, design and integrate a self-generating and localising content set for its network of over 200 displays. When you’ve got a large network of displays across multiple locations, keeping the content fresh and locally relevant can be extremely time consuming. With new properties being frequently added to its database, we developed a self-generating content solution using live-data to seamlessly create and broadcast locally relevant content.
By integrating with Foxtons’ business information systems, the solution draws on real-time data to self-generate content based on the original creative concepts designed by Pixel. As a result, each screen in the network is able to display bespoke content that is always fresh, engaging and on message.
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