As another subsidiary to Lloyds Banking Group, Halifax have been working with Pixel for several years. We first started in 2013 on a pilot for a number of branches to install an array of digital screens from six screen video walls, entrance portrait screens and various number of wall displays. After a trial period of testing and analysing the success of this the roll-out programme continued throughout 2014 providing almost a quarter of all Halifax branches throughout the UK with digital screens.

Through an intense development period we tested a integration system between Scala and 2 of Lloyds Banking Groups’s platforms in order to create a strict audit trail loop for content management and scheduling.  This allows a number of colleagues within the Marketing Teams to approve content and have full control over scheduling meaning they can be much more reactive to their clients wants and needs. Furthermore, the system network also allows them to localise content and target individual branches.

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