Asian inspired fast food restaurant chain Itsu approached Pixel when it wanted to update its existing menu board infrastructure with digital. The solution we provided uses our advanced media player configuration, which automatically monitors the real-time status of all displays, reverting to a back-up should a component fail.
Content features a programmatically animated Itsu butterfly, built using HTML5, with a flight path controlled using SCALA media meta data. This ensures that menu updates do not require costly and time consuming manual video rendering.
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