NARS is one of the leading names in beauty cosmetics. The company asked Pixel for a large format install that would grab shoppers’ attention in its often-hectic cosmetics department at Selfridges West 1, London. Working with specialists in retail furniture we installed an 80” Panasonic professional LCD display in portrait. This wall-mounted video monolith forms part of a four-sided wraparound for one of the store’s ornate columns. The screens show ambient brand videos that our content studio optimised for use on this specific setup.
The display setup allows the single large form factor display to work as a single canvas or be split into multiple frames to provide unique content per frame, depending on the campaign requirements.
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