Digital portrait screens were installed at the entrance of Wagamama restaurants to display the range of delicious Japanese dishes that the menu has to offer. This entices customers who are passing by, to come and eat inside. Strategically installed at high footfall sites the screens not only increase potential customers, but add to the overall experience of dining at Wagamama. The Pan-Asian menu can sometimes seem daunting, especially to new customers so the content offers the chance to gain a preview of the appetising dishes.
In July 2017, Pixel added our digital magic to a further five Wagamama sites. The much-loved Asian cuisine giant has been working with us throughout 2017. So far, we’ve installed at 32 of the brand’s key sites with another 18 to go this year. It all started up in wet and windy Gateshead with a fit out up at the Metrocentre in late 2016. From there we have installed across the length and breadth of the UK, including, London, Cardiff, Glasgow and Leeds.
Typically, every site has installed at least one 55” or 47” high brightness Dynascan at the restaurant frontage. These are hung in the windows, housed within a custom-built steel wire mount solution. Select sites benefit from a raft of additional digital solutions, including internal NEC screens which are floor, wall and even column mounted, stretch displays and an external freestanding unit outside the restaurant at Westfield White City. Content is a mix of Wagamama’s high impact, saliva-inducing food prep footage and classic menuboard artwork to help hungry punters make that all important decision: Ramen or Teppanyaki?
If you are interested in putting your food video content onto a feature screen in your restaurant, then please get in touch.