Part of the Chopstix Group (another client using Pixel’s digital menu boards) Yangtze is a small boutique QSR brand focussed on delicious and healthy Chinese inspired dishes. Yangtze operates multiple units in high-footfall, prominent shopping centres across the UK and Ireland. These include; Birmingham’s Merryhill Centre, the Meadowhall Centre in Sheffield, Castle Court in Belfast and Intu Bluewater in Kent.
Our work with Yangtze
Yangtze approached Pixel in 2018 to help launch their new flagship site at Bluewater. With a heavy focus on both speed of service and product quality, Yangtze felt a move to digital menu boards was a key step in building an environment fit for their flagship. Any solution installed would not only have to look great, bringing their food to life in full-motion HD video but also functional, assisting hungry punters by making food choice options simple and quick. Above all, a menu board needs to be clear and concise, because any visual clutter or confusion leads to an increase in queue times and ultimately, a potential drop in custom.
Iiyama 40” displays were pre-selected by the client and Pixel supplied and installed media player hardware and worked up animated menu board artwork for the 5-screen array. Scala digital signage software was used to power content to screens because of its ability to create powerful and visually-engaging retail solutions. From day one, the digital menu boards have helped customers make swift, informed decisions for breakfast, lunch and dinner. They have also freed up staff time because there is now less need for manually updating POS.
Beautiful, yet functional creative…
As part of the launch, Pixel’s studio team also created a series of promotional content to be played out across Bluewater’s in-house marketing screen network.
More Yangtze sites opened up in autumn 2018 at Manchester’s Arndale centre and Intu Nottingham with Pixel providing the full solution, installation services, content design and ongoing maintenance.
To find out more about digital menu boards, the projects in which we have used them or any other digital retail solution, get in touch today!