Family about to dine in Harry Ramsden's having their photo taken using a digital booth

What is Digital Signage?

Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images. Read More...

Digital signage functions in different settings — public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces and restaurants — to offer wayfinding, messaging, marketing and outdoor advertising.

PIXEL DIGITAL SIGNAGE CUSTOEMRS

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DIGITAL SIGNAGE SOLUTIONS

A digital signage ‘solution’ refers to a full digital signage system including all of its processes and components. It often consists of six main parts that we explain below.

1. Hardware – tangible devices that power and display your content to your audience. Hardware includes media players, screens, digital kiosks, and video walls.

2. Software – CMS that allows users to upload, create, schedule, and manage their screen content.

3. Connectivity – using ethernet, Wi-Fi, or 4G to connect your hardware to your digital signage CMS.

4. Installation – includes initial site surveys and quotes to wall-mounting and outdoor installation.

5. Content – the digital messages and creatives displayed on your digital displays. Either created on the CMS or is pulled in from pre-made templates.

6. Obtainment – how the end-users acquire and purchase various elements of their digital signage project.

Each part of a digital signage solution is critical to a project’s success. If one part isn’t done right, your project may not meet its original goals. Therefore, it’s important to do a good amount of research to make sure you pass each part with flying colours.

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Speak to one of our Digital SIGNAGE experts today

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BENEFITS OF DIGITAL SIGNAGE

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PIXEL DIGITAL SIGNAGE AWARDS

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Pixel Inspiration were definitely one of the earliest agencies to pop up and focus on digital signage, Throughout the years they've been in business, they have continued to perfect their craft.  Many years ago I was happy to go on record as saying that they were the best UK

Digital Signage agency but now it is more than just that. They've incorporated digital out of home into their mix and have continued to innovate.  You will be hard-pressed to find a better all round digital signage / digital out of home agency anywhere in Europe,

Adrian J Cotterill | DailyDOOH / editor in chief

DIGITAL SIGNAGE FAQ'S

How much do digital signage solutions cost?

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How many pieces of content do I need?

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Can you use a normal tv for digital signage?

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How long does it take to install a digital signage solution?

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Why do I need a content management system?

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