Our in-house studio team is rife with motion graphics experts, and considering the impact motion has on audience attention and behaviour, that’s a good thing. Long gone are the days where simply showing static images on a big, shiny screen could be considered a strong digital strategy (we have never agreed with this often accepted approach). With the amount of research out there showing the importance of utilising motion, colour change, brightness variance etc. there is no excuse for not getting a motion graphics specialist working on your content.
The conductor of the design world?
For those not in the know, a motion graphics specialist is a bit like an orchestral conductor. Both pull a huge array of elements (horns, strings and percussion for the conductor, images, typography and animations for the motion graphics designer) to create a piece of artistry greater than the sum of its parts.
The vast majority of projects we work on with our clients, such as O2, Argos, Toyota and Thomas Cook, involve the use of motion graphics to create standout content items designed to promote, entertain, inform or even craft ambience. Often we will create bespoke assets and bring them to life through motion graphics to produce custom-built digital executions designed to work perfectly for the specific audience each client is trying to speak to.
We appreciate that full-motion video for every campaign can be a costly affair. That’s why our designers utilise a range of software (most commonly Adobe After Effects) and skills such as parallaxing and kinetic typography to bring still images to life. This approach means clients can give us existing assets that we can mould and shape into something far more appropriate for a digital signage platform, but without having to charge for new asset creation.
Like to know more?
If you’re interested in learning more about our studio team, their motion graphics expertise or our expertise on what makes a good piece of digital content, get in touch with us today via the ‘contact’ page. We look forward to helping you with your upcoming project.