The latest campaign wall creative for Argos gives us that fresh bit of hope Spring is around the corner. The dynamic template's purpose is to showcase as many products as possible. The addition of small animations such as the bee is used to grab customers' attention, while not overshadowing the copy and key messaging, allowing us to keep the attention and focus when the animation leads into the products.
Across certain frames, the design includes blank spaces with a solid colour in a strip at the bottom. This allows live prices, product info and care can be shown with the integrated system we have with Argos.
This means all data is accurate, legal, and is direct from Argos’ stock and pricing system. We use this to optimise the number of products advertised accurately, with minimal input as it uses the information already approved and available, allowing the hardware and software to do the rendering.