Used correctly, QR Codes can be incredibly effective, universally supported method of linking your in-store and online worlds.
They can provide very high degrees of granularity, allowing online content to support the in-store journey, rather than distract from it, connecting customers with specific product information, virtual or in-person assistance or even providing links to advanced Augmented Reality experiences.
Realising that the existing methods for managing QR codes were not well aligned with typical needs of retailers, we created Shelfvision - our very own SAAS application, dedicated to the creation and management of QR codes for the B2C retail market
Shelfvision provides a highly scalable platform for the dynamic generation of QR codes, along with the ability to host mobile optimised content and interactive functionality such as live in person or bot-based consultations and appointment booking.
The solution provides for management of thousands of QR codes, their associated mobile-optimised content, re-directs and live product consultation functionality using simple point and click WYSIWYG interfaces. It also supports API based queries from remote systems, providing the facility to create a multitude of unique codes in seconds, ideal for scenarios such as automated, electronic shelf edge labelling.
If you're unsure what QR codes are, we've created a white paper that takes you through all the basics, here.