Screwfix
Streamlining the in-store throughput with interactive digital applications
Screwfix is the United Kingdom's largest multi channel retailer of trade tools, accessories and hardware products, with over 700 stores.
the challenge
We were chosen by Screwfix to develop and integrate a range of advanced interactive digital media solutions designed to streamline the in-store customer experience across numerous locations.
Our Approach
The range of digital media touch points includes new Click & Collect Kiosks and a digital browser solution, designed to replace traditional paper-based product browsing and order assembly. Customers can search the entire product catalogue, check local stock-levels and create an order, which is then sent automatically to the Point of Sale system for pre-picking, payment and collection. All orders and their pick status are displayed on a real-time departure board style display.
Both interactive applications are fully integrated with the client’s legacy stock and transactional systems, providing a modern in-store digital media experience, without adding to the complexity or requiring change to the existing infrastructure.
The Outcome
The new digital touch points allow each branch to operate much more effectively, reducing queues, speeding up each transaction and minimising keying errors.
