From The Lab
21/04/2018

The Decoy Effect

Also known as the attraction effect or the asymmetric dominance effect, this principle in marketing…
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From The Lab
12/02/2018

The Information Overload Phenomenon

In recent years, the digital signage industry has been going from strength to strength as…
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From The Lab
27/01/2018

The presence of price in advertising

Here at Pixel, we like to keep up to date with the latest psychological research,…
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From The Lab
22/11/2017

The latest on assertive language in advertising

The main challenge faced by marketers is to get people to buy what they are…
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From The Lab
04/11/2017

Does the distance from an advert affect its impact?

Read distances. Mention this in a room full of digital signage marketers and watch the…
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