Keyboard and Mouse

TUI

Automating late deals for digital window displays

TUI is the UK's largest holiday brand, delivering unique and modern holiday experiences for its customers every year.

The Challenge

In 2018, TUI wanted to transform their existing digital window displays into localised ‘late deal’ boards, configured to automatically present customers passing by their stores the range of holiday offers flying from their nearest airport.

Our Approach

TUI had an excellent existing realtime API that allowed us programmatic access to their inventory of holiday deals. We architected a software and content solution that integrated directly with the API, allowing each unique display across their network of stores to query the latest holiday deals and refine the offers to be presented to customers based on localisation parameters assigned to each media player.

The Outcome

The end product presented a series of deals to customers in a design that reflected the traditional late deal cards. Each unique holiday offer featured a live price and short-form information on the deal. The system was developed to constantly check the availability of each offer, to ensure compliance with trading standards and, if it found any to be unavailable, would also place a ‘sold out’ brand across the offer.

In addition to the on-screen presentation, each media player would email the store manager with the current offers displayed on screen, to ensure they were always up-to-date with what customers were being shown.

1/3

MULTI AWARD WINNING ★ SUPPORTING OVER 90 MAJOR BRANDS ★ MANAGING 25,000+ DISPLAYS ★ WORLD-WIDE SUPPORT 

Pixel Inspiration logo

Pixel Inspiration Holdings Limited is a specialist provider of Managed Digital Media Hardware and Software Solutions.

Pixel Inspiration Holdings Limited is registered in England and Wales. Company Registration Number:

06354494

Registered Office 

Client Support Centre

Walker Park

Blackamoor Road

Blackburn

BB1 2LG

Contact

Corporate

Phone

0161 713 2333

Post

Red, 1 Aegean Road

Altrincham

WA14 5QJ

Email

info@pixelinspiration.com

Support

support@pixelinspiration.com

cyber essentials plus.png

Social Media

  • LinkedIn logo
  • Twitter logo
  • Instagram logo
  • YouTube logo

© 2020 Pixel Inspiration Ltd